Are you running an online store? Read this article and discover how to improve on-page optimization for ecommerce websites!
If you are a business owner and you are running an online store you should collect customer reviews and testimonials, if not, you are seriously missing out on a huge business opportunity. Not only this is a great feedback for your business, brand, and the products or services you are offering, but it is a chance for you to improve your business.
When it comes to on-page optimization for ecommerce websites, the core principles and rules haven’t changed that much, however, there are some new additions and trends you should consider.
In this article, we are going to focus on these new additions.
- Customer reviews – We already mentioned customer reviews and how important are they. Here are a few tips on how to collect customer reviews: build a system to automatically email your customers a few weeks after buying a product from your website and ask for a review, offer discount on their next purchase in exchange for a feedback or a review, and etc. Also, you shouldn’t worry about publishing the negative reviews. After all, the customers are not silly and they can tell when reviews are fake or too positive.
- Product videos – There are a few perks of having product videos on your website. One benefit is helping make your product pages richer in content and more link worthy. The high-quality videos showing how to use a certain product of yours could also increase the conversion rates. Another benefit is that you will be able to see how your search results for your product web pages stand out from your biggest rivals.
- Microdata markup and Schema.org – Another great tool you can use is microdata and schema.org. There are a few kinds of markup you can use on your product web page: you can choose the properties that are relevant to the products you have and add notes to your analytical package so you can monitor any improvements.
- Social sharing buttons – It advisable to have social sharing buttons on your site, but make sure not to distract your visitors from buying the product. The social media networks are a great way to connect with your customers and share experiences.
Keep these few tips in mind and improve your ecommerce product pages!