How to Optimize Ecommerce Websites for Tablet and Mobile Devices

Having an optimized website is very important! Read this article and find out how to optimize ecommerce websites for tablet and mobile devices!

If you run an online store, you probably know that ranking higher than your rivals on Google is the secret to maximizing your profit. So, if you don’t have some SEO tricks in your pocket, the chances of your ranking higher than your rivals is pretty slim.

According to a research in 2014, the mobile traffic has overtaken the desktop traffic. One year later, or in 2015, Google officially announced that mobile searches dominated over desktop searches. However, the traffic factor is just the primary stage of the funnel of your online store. More than half of all email opens today occur on the small screen, while conversions occur on the big screen.

Visitors to your online store might take a multi-screen approach and only look for your products on mobile. Once they find what they need, they might purchase the products immediately or later finish the purchase on their desktops.

Today, mobile receives the same number of traffic as tablets and desktops. The improvement in technology, especially in mobile technology, has let to a huge increase in mobile and tablet transactions. It is more important than ever to offer a pleasant mobile and tablet experience for your consumers visiting your e-commerce store.

In this article, we are going to present a few techniques on how to optimize ecommerce websites for tablet and mobile devices:

  • Personalization: The first thing you need to do is go local with shopping, as well as, shipping. The mobile and tablet users are usually looking for local brands and this calls for serving local products to your consumers.
  • Optimize your website and ensure fast loading speed: You need to keep in mind that slow loading speed leads to a poor user experience and unsatisfied customers. On mobile and tablet, the internet connections are slower, and usually, the buyer is more impatient. In order to improve the user experience, you need to make sure your site loads fast.
  • Simplify your tablet and mobile form interaction: You can get rid of the unimportant form fields and simplify your tablet and mobile form interactions. Limit the number of fields demanding information and details from the visitors. Get this number down to a minimum and leave the essential fields only.

As a business owner, you need to make sure your website is optimized!

 

Other topics that you can check in:  5 Smart Ways to Integrate Social Media into Your E-commerce Websites