Setting up your own e-commerce store may sound like an insurmountable challenge, but it’s possible. If you manage to set up an attractive and functional store, then growing it should not be a problem. This article gives you insights on how to start your own minimalistic e-commerce store from scratch and grow it. Let’s get down to business:
Buy or register a domain name for your e-commerce solution
Without a domain name, you cannot start any site. Essentially, a domain name is your web address. When potential customers want to find your e-commerce store, they’ll need your address, which is your domain name. An example of a domain name is www.amazon.com. If a customer wants to buy something on Amazon, they will type the domain name in their web browser, and they will be directed to the Amazon website. There are many online marketplaces to buy domain names, but the best ones include GoDaddy, HostGator, and Bluehost.
Build your e-commerce website
Platforms like WordPress, BigCommerce, and Shopify allow you to build your own online store without web design skills or coding knowledge. They have a ton of web building tools you can leverage for free to build out your website. It’s a matter of drag and drop, and you get an attractive online store. Your e-commerce website acts as a platform to sell your products and services online. You’re destined to make more sales if your e-commerce website is visible and user-friendly.
You must have products and services to sell on your e-commerce store
Before you decide to create an e-commerce store, you must have a product or service to sell. You may also have a brick-and-motor store and want an online extension of the same to broaden your client base and increase sales. You can decide to sell digital products such as photos, e-books, tutorials, artwork, recipes, and patterns. You can also decide to sell computers, apparel, household items and much more. This is really your choice. But the idea is to create or choose something that will sell and not hold your money.
Incorporate essential features to your e-commerce solution such as payment systems, pricing and shipping cost
A payment system is a must-have feature for any e-commerce website. A payment system will enable customers to pay for the products and services they choose and for you to receive the payment for the same. Choosing a payment system to integrate into your e-commerce solutions is another critical aspect you’ll have to consider. Choose popular payment systems to integrate into your e-commerce store. If you’re e-commerce store target global audience, ensure to integrate international payment systems such as PayPal and credit card.
Also, set your prices for products. Make sure your prices are competitive enough to motivate customers to buy from you. Only the price you set should not affect your desired profit. Shipping is an important part of your e-commerce store. Include a shipping cost in the price of your products, but make sure it doesn’t significantly impact their overall cost.
List out your products on your e-commerce solutions
Customers typically make buying decisions based on what they see. This means you must display quality pictures of actual products. The picture must highlight all the physical characteristics of the product. What a customer sees is what they are supposed to get if you hope to retain them.
Initiate rigorous marketing campaigns for your e-commerce website
Your e-commerce website will not be able to sell for itself. You must draw the customers to your store for them to see your products on offer and to motivate them to actually buy. Start with the simplest form of marketing such as sharing your products on social media. You can then upgrade to email marketing and paid advertising.
Creating minimalistic e-commerce solutions has become easier these days, thanks to platforms like WordPress, Shopify, and BigCommerce. All you need is to know how to use the web building tools on the platform and be a little bit creative. You can also hire a web designer for a small fee to spruce up your e-commerce store.